Too many business owners make the mistake of operating without a vision; a situation which hampers their business' ability to grow and prosper. A business owner without a vision will have difficulty describing his or her business and will provide a long, rambling description, a few stock phrases, or a collection of incomprehensible jargon when asked for one. A concise, easy-to-understand description of your company will not only help your business plan, but will benefit you in any number of other day-to-day situations - from networking to making cold calls to approaching a newspaper for an interview.
Your business plan must include the following elements
- Cover Page
- Table of Contents
- Management - The management section of your business plan must demonstrate that the team you have assembled, or will assemble, is a winner. Each member of management must of course be talented and have experience relevant to representing Viaero Wireless, but it is also important that the people on your team have complementary skills. Please outline the executive team and the sales team with brief bio.
- An overview of your current or potential company
- Descriptions of your other products/services currently being offered
- Your Positioning - Positioning is your identity in the marketplace: how you want the market and your competitors to perceive your product or service.
- Your Market - Provide enough facts to convince us that your business has enough customers in a growing industry, and can garner sales despite the competition. It is one of the most important parts of the plan, taking into account current market size and trends, and may require extensive research.
- Sales and Marketing - Describe both the strategy and tactics you will use to get customers to buy your products or services.
- Financials - Please provide the following documents and analysis
- Risks
- Cash Flow Statement
- Balance Sheet
- Income Statement
- Funding Request and Return
